A new stop smoking campaign with Croydon residents at its heart encourages others to ditch tobacco for good and feel free to be healthier and enjoy life more.

Launching for national No Smoking Day, people from across the borough share personal stories about why they chose to quit smoking, which improves health and is best for loved ones and others around them.

Quitting means spending more meaningful time with family, having more energy and saving money. The average smoker spends around £4,800 a year on cigarettes. Over 20 years, that is a huge £96,000.

Executive Mayor Jason Perry’s priority is supporting residents to live longer, healthier lives. Reducing smoking prevalence will also help ensure future generations grow up in communities where a smokefree future is within reach.

Susan, a resident in Thornton Heath, who has quit, says: “Don’t ever give up trying to quit smoking. My skin looks better and no longer feels dehydrated. I can now go for long walks without being out of breath. There will be that day when you will do it. Anyone can do it!”

New Addington resident, Charlotte, says why she’s motivated to quit for good: “My parents have passed away from smoking. I don’t want smoking to cut short my life, and also impact my career, which is really important to me. There’s lots of support available to help you to quit and there’s no shame in getting help. Just go for it. Even if you cut down slowly – just try!”

It is never too late to quit, and with the right support, stopping smoking makes this much easier. The Council’s stop smoking service, Live Well Croydon, offers free, tailored support including one-to-one advice, vape starter kits, and nicotine replacement therapy – which means smokers are four times more likely to succeed. Residents can visit the website for information – www.croydon.gov.uk/livewell

“We want every smoker in Croydon to know that quitting is possible. This campaign shows what can be achieved with the right support. Local stop smoking support services are helping residents break a harmful addiction, and also giving them confidence to reconnect with the things that matter most in their lives.”

Jason Perry, Executive Mayor of Croydon

The Council also offers a stop smoking service in Croydon for people who use mental health support services, those going through drugs and alcohol treatment, and anyone affected by homelessness. Visit the SmokeFree Croydon website for details.

Residents can also get 12 weeks of free Nicotine Replacement Therapy (NRT) or a vape kit, delivered to their home. Also 24/7 personal advice, craving tips and trigger support by downloading the Smoke Free app for London.